Build the brief in the right order
A private label brief works best when each decision builds on the one before it. AIRITU uses a five-part path—Product, Color, Aroma, Branding and Packaging—because later visual and packaging choices need a clear product direction.
The seven inputs to prepare
| Input | What to bring | Why it matters |
|---|---|---|
| Product | Reusable, ready-to-use or replacement-core direction | Establishes the basic product architecture |
| Model | Preferred model or models to compare | Keeps construction and lifecycle facts at model scope |
| Color | Palette, finish references or brand colors | Connects the product surface to the brand system |
| Aroma | Aroma format and evaluation direction | Frames the sample and product discussion |
| Branding | Logo files and placement preference | Gives the brand application review a concrete starting point |
| Packaging | Pack format, artwork status and required market information | Connects presentation with the destination market |
| Project context | Market, quantity range and timing | Places product choices in a practical commercial brief |
Product comes before decoration
Start by comparing the AIRITU platforms. R SERIES provides reusable model and CORE choices. D SERIES currently centers on D-D001 as a ready-to-use, pre-infused format. AIRITU CORE is used with applicable R SERIES products. Select the product path before finalizing the surrounding brand system.
If more than one format is under consideration, say so. A sample request can be organized around the specific comparison the team needs to make.
Connect color, aroma and branding
Color, aroma and branding should read as one product direction rather than three unrelated requests. Prepare the preferred palette, aroma evaluation direction, logo files and placement priorities together. Reference images can help explain the intended visual character, while the selected product determines the applicable surface and component context.
Give packaging a market context
Packaging is not only an artwork task. The brief should identify the desired pack format, artwork status, destination market and information the buying team expects to review. Product and formulation scope also matter when documentation is requested, so avoid treating one document set as universally applicable.
Finish with a sample question
Define what the sample must help the team decide. Examples include choosing between product formats, reviewing handling and scale, comparing a color direction, evaluating aroma format, or checking how the product and packaging work together.
The clearer the decision question, the more useful the sample discussion becomes.